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Internal Linking: The SEO Superpower
Why are internal links to topic hubs such a powerful SEO tactic for publishers? Here I explain the details and provide some best practices.
Barry Adams
Apr 5
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Internal Linking: The SEO Superpower
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Everything Publishers Need to Know About URLs
From the HTTPS protocol to a publisher's domain name all the way to the (lack of a) trailing slash, every part of a webpage's URL plays a role.
Barry Adams
Feb 9
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Everything Publishers Need to Know About URLs
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Five Predictions for News SEO in 2022
What do I think 2022 will bring for SEO in the publishing world? I'll try my hand at five predictions for 2022 and beyond.
Barry Adams
Dec 21, 2021
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Five Predictions for News SEO in 2022
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Let's talk about AMP
Since its inception, Google's controversial web framework has divided opinion.
Barry Adams
Nov 1, 2021
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Let's talk about AMP
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SEO Best Practices for Syndicated Content
When you republish content from another source, what should you do to maximise the SEO value?
Barry Adams
Oct 7, 2021
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SEO Best Practices for Syndicated Content
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Announcing the News and Editorial SEO Summit
John Shehata and I have teamed up to deliver the first online event dedicated exclusively to SEO for news and publishing, taking place on October 26 …
Barry Adams
Aug 25, 2021
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Announcing the News and Editorial SEO Summit
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Thoughts on Google's Algorithmic News Inclusion Process
Since the manual Google News approval process was retired in December 2019, getting into Google News has been a murky and frustrating affair.
Barry Adams
Jul 27, 2021
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Thoughts on Google's Algorithmic News Inclusion Process
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Google News SEO: The Definitive Resources List
This is a regularly updated list of documentation, guides, resources, and tools for optimising your site for Google News
Barry Adams
Jun 24, 2021
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Google News SEO: The Definitive Resources List
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Core Web Vitals for News Publishers
Google's upcoming Page Experience update will introduce Core Web Vitals as ranking factors and remove the AMP requirement from mobile Top Stories.
Barry Adams
May 28, 2021
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Core Web Vitals for News Publishers
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Technical Optimisation for Articles
Success in Top Stories is about more than just writing great headlines. The technology that delivers your articles to search engines is a large part of…
Barry Adams
Apr 13, 2021
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Technical Optimisation for Articles
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The Role of SEO in News
In today's newsletter I want to talk about the main areas of focus for SEO in publishing, and how organisations can improve their internal SEO…
Barry Adams
Mar 4, 2021
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The Role of SEO in News
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Optimising Images for Google News
Having the right featured image to accompany your articles is an increasingly valuable SEO element, directly impacting the article's visibility in…
Barry Adams
Feb 1, 2021
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Optimising Images for Google News
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