International SEO for Publishers: How To Succeed Across Borders

Many publishers underestimate the effort it requires to become truly successful in different countries and languages.

Sep 16 • Barry Adams

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June 2026

Google is building an Audience Loyalty ecosystem

A common thread among many new Google features is how they enable publishers to build loyal audiences across all Google surfaces.

Jun 10 • Barry Adams

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April 2026

The Dangerous Seduction of Click-Chasing

When a publisher elevates traffic to its primary KPI, it changes how the newsroom thinks about its output. This can lead down a very dangerous path.

Apr 9 • Barry Adams

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March 2026

Google Zero is a Lie

There is a narrative in publishing that Google traffic will mostly disappear. The real-world data strongly contradicts this. Accepting the Google Zero…

Mar 2 • Barry Adams

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October 2025

AI Survival Strategies for Publishers

AI is seen as an existential threat to publishers. There are strategies that allow for news to survive and even thrive in the AI-first world. But these…

Oct 8, 2025

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August 2025

Why Semantic HTML matters for SEO and AI

HTML is the foundational language of the web. Semantic HTML markup on your webpages can help machine systems better understand your content and its…

Aug 6, 2025 • Barry Adams

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June 2025

Initial Thoughts on Google AI Mode

AI Mode could upset the web's fragile traffic ecosystem, further reducing traffic to publishers with AI-generated summaries and limited source…

Jun 9, 2025 • Barry Adams

10

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May 2025

Google's AI Adventure - One Year On

A year after the introduction of AI Overviews, let's look at the impact on publishers' traffic and visibility and what's next in store for AI in search.

May 8, 2025 • Barry Adams

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March 2025

What GenAI is doing to the Content Quality Bell Curve

Generative AI makes it easy to create mediocre content at scale. That means, most of the web will become mediocre content, and you need to work harder…

Mar 3, 2025 • Barry Adams

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February 2025

What is the 'perfectly optimised' article for SEO?

It can be daunting to decide how to give your news article the best chance of performing in Google. Here I look at the seven most valuable optimisation…

Feb 10, 2025 • Barry Adams

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December 2024

Google's reimagining of Site Reputation Abuse is wreaking havoc among publishers

A very broad interpretation of their site reputation abuse spam policy allows Google to penalise affiliate content at will.

Dec 2, 2024 • Barry Adams

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September 2024

Structured Data for News Publishers

I explain the types of structured data a news publishing site should have, and how these can be implemented for optimal results.

Sep 25, 2024 • Barry Adams

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