Archive - SEO for Google News

What GenAI is doing to the Content Quality Bell Curve

Generative AI makes it easy to create mediocre content at scale. That means, most of the web will become mediocre content, and you need to work harder…

Mar 3 •

February 2025

What is the 'perfectly optimised' article for SEO?

It can be daunting to decide what to do to give your news article the best chance of performing in Google. Here I look at the seven most valuable…

Feb 10 •

December 2024

Google's reimagining of Site Reputation Abuse is wreaking havoc among publishers

A very broad interpretation of their site reputation abuse spam policy allows Google to penalise affiliate content at will.

Dec 2, 2024 •

October 2024

Last Chance: 2024 News & Editorial SEO Summit

Our annual event dedicated to SEO for publishing and media kicks off in a few days time. Grab your full access ticket today!

Oct 25, 2024 •

September 2024

Structured Data for News Publishers

I explain the types of structured data a news publishing site should have, and how these can be implemented for optimal results.

Sep 25, 2024 •

August 2024

Site Migrations for Publishers: Best Practices and Pitfalls

Changing the technology and design of your publishing site can be a daunting affair. Here's a look at what to do and, more importantly, what not to do.

Aug 8, 2024 •

May 2024

April 2024

The Most Common JavaScript Issues on News Sites

JavaScript is unavoidable on the modern web, but best used sparingly. Google says it indexes JavaScript, but the realities are a lot more complex.

Apr 30, 2024 •

March 2024

Google's March 2024 Core Update

The latest Google core update could be a game-changer, and gives Google back control of the search quality narrative.

Mar 6, 2024 •

February 2024

Turns out, Google is all about Links and Clicks

Internal Google documents revealed during their antitrust trial show how Google relies on user signals to evaluate content quality.

Feb 20, 2024 •

November 2023

The Impact of Article Comments on SEO

Allowing readers to post comments and contribute to your site is great for engagement and loyalty, but does come with some SEO repercussions.

Nov 7, 2023 •

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