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Advanced Insights into Googlebot Crawling

Here are some interesting aspects of Googlebot's crawling of news websites that are useful to know when you want to optimise crawl efficiency.

Jul 27 •

The News & Editorial SEO Summit 2023

Our unique NESS event is coming back for its third year on 11 & 12 October with another excellent roster of expert speakers from SEO and publishing.

Jul 24 •

May 2023

The 5 Article Headlines Google Cares About

Did you know that an article can have up to five headlines that each play a different role in Google's ecosystem? This edition will explain it all.

May 2 •

April 2023

Integrating SEO into the Newsroom

This is a special guest edition of SEO for Google News, where Jessie and Shelby from WTF is SEO write about integrating SEO into newsrooms.

Apr 5 •

February 2023

Best Practices for Paywalls and SEO

More publishers are exploring subscription models to generate revenue. Paywalls are powerful mechanisms for monetisation, but there are SEO risks…

Feb 14 •

January 2023

Why Tagging and Categorisation is Critical for News SEO

A frequently overlooked yet immensely valuable part of success in news SEO are your content sections and article tags that indicate your site's Topic…

Jan 10 •

September 2022

The Latest Developments in News SEO

Instead of the usual single-topic exploration, this SfGN edition is a roundup of recent developments and interesting content.

Sep 26, 2022 •

August 2022

The Most Common SEO Issues for News Publishers

Over the years I've audited over 50 publishing websites and these are the most common problems and challenges that I find.

Aug 15, 2022 •

June 2022

The News and Editorial SEO Summit is coming back in 2022!

Our online event dedicated to all things SEO for news publishers returns for its second edition on October 4th and 5th this year.

Jun 23, 2022 •

April 2022

Internal Linking: The SEO Superpower

Why are internal links to topic hubs such a powerful SEO tactic for publishers? Here I explain the details and provide some best practices.

Apr 5, 2022 •

February 2022

Everything Publishers Need to Know About URLs

From the HTTPS protocol to a publisher's domain name all the way to the (lack of a) trailing slash, every part of a webpage's URL plays a role.

Feb 9, 2022 •

December 2021

Five Predictions for News SEO in 2022

What do I think 2022 will bring for SEO in the publishing world? I'll try my hand at five predictions for 2022 and beyond.

Dec 21, 2021 •

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