Google is building an Audience Loyalty ecosystem

A common thread among many new Google features is how they enable publishers to build loyal audiences across all Google surfaces.

Jun 10 • Barry Adams

41

4

3

May 2026

How to Grow a Podcast: Product, People and Promotion

Join Barry and Steve on Beers and SEO as they discuss essential podcast tips for growing your audience.

May 21 • Barry Adams

2

37:38

April 2026

The Truth About AI Crawlers and Publisher Content

On this month's pod we cover the impact of AI on news and publishers and focus on SEO strategies, AI crawling, and protecting content.We'll also share…

Apr 21 • Barry Adams

58:32

The Dangerous Seduction of Click-Chasing

When a publisher elevates traffic to its primary KPI, it changes how the newsroom thinks about its output. This can lead down a very dangerous path.

Apr 9 • Barry Adams

30

3

2

March 2026

The Secrets Behind The Times' SEO Success with Luke Halls

In this episode, we explore the SEO strategies behind The Times of London's success, the impact of AI on news publishing, and how to build a resilient…

Mar 26 • Barry Adams

45:56

Google Zero is a Lie

There is a narrative in publishing that Google traffic will mostly disappear. The real-world data strongly contradicts this. Accepting the Google Zero…

Mar 2 • Barry Adams

30

10

3

February 2026

The Power of Google Discover for Publishers with Nicola Agius

In our latest discussion we've invited Nicola Agius (Director of SEO and Discover, Reach) to chat about three SEO-related news stories before we deep…

Feb 18 • Barry Adams

56:31

January 2026

AI Survival Strategies for Publishers: How to SMASH 2026!

Wow, we made it to a second podcast!

Jan 13 • Barry Adams

53:22

December 2025

Will AI Kill SEO? Publisher Growth Tactics for 2026

Welcome people to our new video podcast from Barry Adams and Steven Wilson-Beales discussing some of the biggest digital publishing trends - but with a…

Dec 11, 2025 • Barry Adams

1:02:40

October 2025

AI Survival Strategies for Publishers

AI is seen as an existential threat to publishers. There are strategies that allow for news to survive and even thrive in the AI-first world. But these…

Oct 8, 2025

21

2

5

August 2025

Why Semantic HTML matters for SEO and AI

HTML is the foundational language of the web. Semantic HTML markup on your webpages can help machine systems better understand your content and its…

Aug 6, 2025 • Barry Adams

38

2

2

June 2025

News & Editorial SEO Summit 2025: Last Chance for Early Bird Tickets!

The fifth edition of our online virtual event dedicated to SEO for news and publishing will feature a stellar cast of speakers and panellists in 14…

Jun 23, 2025 • Barry Adams

4