Why Semantic HTML matters for SEO and AI

HTML is the foundational language of the web. Semantic HTML markup on your webpages can help machine systems better understand your content and its…

Aug 6 • 

Barry Adams

30

1

June 2025

News & Editorial SEO Summit 2025: Last Chance for Early Bird Tickets!

The fifth edition of our online virtual event dedicated to SEO for news and publishing will feature a stellar cast of speakers and panellists in 14…

Jun 23 • 

Barry Adams

2

Initial Thoughts on Google AI Mode

AI Mode could upset the web's fragile traffic ecosystem, further reducing traffic to publishers with AI-generated summaries and limited source…

Jun 9 • 

Barry Adams

9

May 2025

Google's AI Adventure - One Year On

A year after the introduction of AI Overviews, let's look at the impact on publishers' traffic and visibility and what's next in store for AI in search.

May 8 • 

Barry Adams

18

March 2025

What GenAI is doing to the Content Quality Bell Curve

Generative AI makes it easy to create mediocre content at scale. That means, most of the web will become mediocre content, and you need to work harder…

Mar 3 • 

Barry Adams

21

1

February 2025

What is the 'perfectly optimised' article for SEO?

It can be daunting to decide what to do to give your news article the best chance of performing in Google. Here I look at the seven most valuable…

Feb 10 • 

Barry Adams

29

7

December 2024

Google's reimagining of Site Reputation Abuse is wreaking havoc among publishers

A very broad interpretation of their site reputation abuse spam policy allows Google to penalise affiliate content at will.

Dec 2, 2024 • 

Barry Adams

20

October 2024

Last Chance: 2024 News & Editorial SEO Summit

Our annual event dedicated to SEO for publishing and media kicks off in a few days time. Grab your full access ticket today!

Oct 25, 2024 • 

Barry Adams

5

September 2024

Structured Data for News Publishers

I explain the types of structured data a news publishing site should have, and how these can be implemented for optimal results.

Sep 25, 2024 • 

Barry Adams

21

5

August 2024

Site Migrations for Publishers: Best Practices and Pitfalls

Changing the technology and design of your publishing site can be a daunting affair. Here's a look at what to do and, more importantly, what not to do.

Aug 8, 2024 • 

Barry Adams

14

8

May 2024

The Real Impact of AI Overviews

AIO will likely mean less traffic for many sites, but news appears to be exempt (for now). Plus, a major leak might have revealed many of Google…

May 29, 2024 • 

Barry Adams

15

4

Google penalises Site Reputation Abuse, starts rollout of AI Overviews

Immediately following the two-month grace period Google handed out manual penalties like candy at Halloween. Plus, Google I/O showed us the future of…

May 15, 2024 • 

Barry Adams

9