Archive - SEO for Google News

Google's reimagining of Site Reputation Abuse is wreaking havoc among publishers

A very broad interpretation of their site reputation abuse spam policy allows Google to penalise affiliate content at will.

Dec 2 •

October 2024

Last Chance: 2024 News & Editorial SEO Summit

Our annual event dedicated to SEO for publishing and media kicks off in a few days time. Grab your full access ticket today!

Oct 25 •

September 2024

Structured Data for News Publishers

I explain the types of structured data a news publishing site should have, and how these can be implemented for optimal results.

Sep 25 •

August 2024

Site Migrations for Publishers: Best Practices and Pitfalls

Changing the technology and design of your publishing site can be a daunting affair. Here's a look at what to do and, more importantly, what not to do.

Aug 8 •

May 2024

April 2024

The Most Common JavaScript Issues on News Sites

JavaScript is unavoidable on the modern web, but best used sparingly. Google says it indexes JavaScript, but the realities are a lot more complex.

Apr 30 •

March 2024

Google's March 2024 Core Update

The latest Google core update could be a game-changer, and gives Google back control of the search quality narrative.

Mar 6 •

February 2024

Turns out, Google is all about Links and Clicks

Internal Google documents revealed during their antitrust trial show how Google relies on user signals to evaluate content quality.

Feb 20 •

November 2023

The Impact of Article Comments on SEO

Allowing readers to post comments and contribute to your site is great for engagement and loyalty, but does come with some SEO repercussions.

Nov 7, 2023 •

October 2023

Why Articles Should Be Optimised Before Publishing

One of Google's quirks means that once an article has been crawled and indexed, any changes won't necessarily be picked up by Google until it's too…

Oct 4, 2023 •

July 2023

Advanced Insights into Googlebot Crawling

Here are some interesting aspects of Googlebot's crawling of news websites that are useful to know when you want to optimise crawl efficiency.

Jul 27, 2023 •

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