An irregular newsletter with tips and updates for anyone interested in optimising news publishers for Top Stories & Google News.
Why are internal links to topic hubs such a powerful SEO tactic for publishers? Here I explain the details and provide some best practices.
From the HTTPS protocol to a publisher's domain name all the way to the (lack of a) trailing slash, every part of a webpage's URL plays a role.
What do I think 2022 will bring for SEO in the publishing world? I'll try my hand at five predictions for 2022 and beyond.
Since its inception, Google's controversial web framework has divided opinion.
When you republish content from another source, what should you do to maximise the SEO value?
John Shehata and I have teamed up to deliver the first online event dedicated exclusively to SEO for news and publishing, taking place on October 26 …
Since the manual Google News approval process was retired in December 2019, getting into Google News has been a murky and frustrating affair.
See all

SEO for Google News