SEO for Google News

SEO for Google News

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Google is building an Audience Loyalty ecosystem
A common thread among many new Google features is how they enable publishers to build loyal audiences across all Google surfaces.
 • Barry Adams
The Dangerous Seduction of Click-Chasing
When a publisher elevates traffic to its primary KPI, it changes how the newsroom thinks about its output. This can lead down a very dangerous path.
 • Barry Adams
Google Zero is a Lie
There is a narrative in publishing that Google traffic will mostly disappear. The real-world data strongly contradicts this. Accepting the narrative is…
 • Barry Adams
Yes, We Started a Podcast About SEO for News
Barry Adams and Steven Wilson-Beales started a new podcast about SEO for news publishers. The first two episodes are now live!
 • Barry Adams
AI Survival Strategies for Publishers
AI is seen as an existential threat to publishers. There are strategies that allow for news to survive and even thrive in the AI-first world. But these…
Why Semantic HTML matters for SEO and AI
HTML is the foundational language of the web. Semantic HTML markup on your webpages can help machine systems better understand your content and its…
 • Barry Adams
News & Editorial SEO Summit 2025: Last Chance for Early Bird Tickets!
The fifth edition of our online virtual event dedicated to SEO for news and publishing will feature a stellar cast of speakers and panellists in 14…
 • Barry Adams
Initial Thoughts on Google AI Mode
AI Mode could upset the web's fragile traffic ecosystem, further reducing traffic to publishers with AI-generated summaries and limited source…
 • Barry Adams
Google's AI Adventure - One Year On
A year after the introduction of AI Overviews, let's look at the impact on publishers' traffic and visibility and what's next in store for AI in search.
 • Barry Adams
What GenAI is doing to the Content Quality Bell Curve
Generative AI makes it easy to create mediocre content at scale. That means, most of the web will become mediocre content, and you need to work harder…
 • Barry Adams
What is the 'perfectly optimised' article for SEO?
It can be daunting to decide what to do to give your news article the best chance of performing in Google. Here I look at the seven most valuable…
 • Barry Adams
Google's reimagining of Site Reputation Abuse is wreaking havoc among publishers
A very broad interpretation of their site reputation abuse spam policy allows Google to penalise affiliate content at will.
 • Barry Adams
SEO for Google News
SEO for Google News
An irregular newsletter with insights, expertise, tips and updates for publishers interested in optimising for Google search, Google News and Discover.
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