An article headline may seem a singular thing, but in the context of websites and SEO there are actually at least four different headlines for every article.
I would love to know the SEO value of a kicker in a Headline and CAN/ SHOULD /MUST it be avoided to efficiently rank for a topic in the Top News carousel
Hmm, good question. I can't think of any books to recommend - I don't believe there's a book written yet about optimising news articles and websites for Google News. (In fact I may have to write one!)
Sometimes - the HTML <title> Tag can be used to have an "SEO" headline - when the "SEO" Headline doesn't make sense editorially. The HTML <title> Tag can be used, and is what is shown on the SERPs, and from tests we have ran, has more ranking weight than the headline on the page.
Hi Barry,
I would love to know the SEO value of a kicker in a Headline and CAN/ SHOULD /MUST it be avoided to efficiently rank for a topic in the Top News carousel
Any books you recommend reading on crafting newsworthy headlines?
Hmm, good question. I can't think of any books to recommend - I don't believe there's a book written yet about optimising news articles and websites for Google News. (In fact I may have to write one!)
Sometimes - the HTML <title> Tag can be used to have an "SEO" headline - when the "SEO" Headline doesn't make sense editorially. The HTML <title> Tag can be used, and is what is shown on the SERPs, and from tests we have ran, has more ranking weight than the headline on the page.
Interesting, Dan. Do you see the <title> as having more ranking weight in regular results or in Top Stories (or both)?