An article headline may seem a singular thing, but in the context of websites and SEO there are actually at least four different headlines for every article.
I would love to know the SEO value of a kicker in a Headline and CAN/ SHOULD /MUST it be avoided to efficiently rank for a topic in the Top News carousel
Sometimes - the HTML <title> Tag can be used to have an "SEO" headline - when the "SEO" Headline doesn't make sense editorially. The HTML <title> Tag can be used, and is what is shown on the SERPs, and from tests we have ran, has more ranking weight than the headline on the page.
Making Headlines for Google News
Hi Barry,
I would love to know the SEO value of a kicker in a Headline and CAN/ SHOULD /MUST it be avoided to efficiently rank for a topic in the Top News carousel
Any books you recommend reading on crafting newsworthy headlines?
Sometimes - the HTML <title> Tag can be used to have an "SEO" headline - when the "SEO" Headline doesn't make sense editorially. The HTML <title> Tag can be used, and is what is shown on the SERPs, and from tests we have ran, has more ranking weight than the headline on the page.