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Dan Smullen's avatar

Sometimes - the HTML <title> Tag can be used to have an "SEO" headline - when the "SEO" Headline doesn't make sense editorially. The HTML <title> Tag can be used, and is what is shown on the SERPs, and from tests we have ran, has more ranking weight than the headline on the page.

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Tom Jones Usen's avatar

Hi Barry,

I would love to know the SEO value of a kicker in a Headline and CAN/ SHOULD /MUST it be avoided to efficiently rank for a topic in the Top News carousel

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