Hi Barry. Would you suggest topic pages have some unique content on there? E.g. 'Here's everything we've written about film star-turned-politician Arnold Schwarzenegger'?
Regarding the tags placed at the bottom of an article. If l have a tag “Car Insurance” pointing to a news category page - do you think the anchor text from the tag could confuse Google on what the “product” page is on the site vs the “news hub”?
Would it be better to call the tag “Car Insurance News” to prevent any confusion?
This was an excellent read. I was especially interested in the AMP discussion as I've hated the setup. I'm going to remove it for a month and see what happens.
"Simply stated, if your top navigation (both first-level and contextual subnavigation) contains links to a topic page, you probably don’t need to link to that topic page from within articles."
I think this is my biggest question - how much you can scale these links out on more niche publishers?
On News publishers covering stories, the entity coverage is so broad that you can't fit all entities in the Navigation, so you're forced to build constant ongoing links within the content, and embrace Tags.
On a smaller niche publishing sites I've worked on, most categories and larger entities are represented in the Nav as traditional category pages or topic hubs. In that case, most smaller entity types of keywords probably have dedicated articles instead of Topic archives, so it feels like a bit of the Topic page opportunity disappears. Unless of course, incremental links in the body copy might be valued higher (or analyzed differently) than the sitewide navigation links.
Would love to know if you agree the opportunity gets discounted on a more specific publisher or not? Or if publisher covers all entities in Nav, if you'd skip the hub links focus altogether?
Excellent overview of internal links and how to use them. There is a camp in the SEO industry that believes tag & category pages are a waste of crawl budget. Not so for News sites.
Hi Barry. Would you suggest topic pages have some unique content on there? E.g. 'Here's everything we've written about film star-turned-politician Arnold Schwarzenegger'?
Hi Barry. Great article, thanks for sharing.
Regarding the tags placed at the bottom of an article. If l have a tag “Car Insurance” pointing to a news category page - do you think the anchor text from the tag could confuse Google on what the “product” page is on the site vs the “news hub”?
Would it be better to call the tag “Car Insurance News” to prevent any confusion?
that’s an amazing article
This was an excellent read. I was especially interested in the AMP discussion as I've hated the setup. I'm going to remove it for a month and see what happens.
"Simply stated, if your top navigation (both first-level and contextual subnavigation) contains links to a topic page, you probably don’t need to link to that topic page from within articles."
I think this is my biggest question - how much you can scale these links out on more niche publishers?
On News publishers covering stories, the entity coverage is so broad that you can't fit all entities in the Navigation, so you're forced to build constant ongoing links within the content, and embrace Tags.
On a smaller niche publishing sites I've worked on, most categories and larger entities are represented in the Nav as traditional category pages or topic hubs. In that case, most smaller entity types of keywords probably have dedicated articles instead of Topic archives, so it feels like a bit of the Topic page opportunity disappears. Unless of course, incremental links in the body copy might be valued higher (or analyzed differently) than the sitewide navigation links.
Would love to know if you agree the opportunity gets discounted on a more specific publisher or not? Or if publisher covers all entities in Nav, if you'd skip the hub links focus altogether?
Great article, thanks Barry. What are your thoughts on how this could be applied to ecommerce sites? Category pages instead of topic hubs?
Hey Barry. Great article. Could you possibly expand it with a paragraph about anchor texts and their ratio (exact match, naked, partial match...)
Great stuff, friend! Congrats!
As always, great!
Internal linking need custom anchor text strategy based on long tail keywords
Excellent overview of internal links and how to use them. There is a camp in the SEO industry that believes tag & category pages are a waste of crawl budget. Not so for News sites.
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