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Matthias's avatar

Hi Barry, I have the feeling that Google recently clearly favors the h1 heading in Top Stories and largely ignores the title tag and the structured data headline.

Even in organic search entries, the h1 heading now seems to be preferred. (That's new, right?)

As a result, I have observed that many large news publishers no longer make a distinction between these 3 headlines and instead use the same headline everywhere.

Have you made similar observations?

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Branden Harvey's avatar

For some reason I had it in my head that Google doesn't like it when you show users a different headline than you show Google — so this was really helpful in dispelling that for me.

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