Why are internal links to topic hubs such a powerful SEO tactic for publishers? Here I explain the details and provide some best practices.
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From the HTTPS protocol to a publisher's domain name all the way to the (lack of a) trailing slash, every part of a webpage's URL plays a role.
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This is a regularly updated list of documentation, guides, resources, and tools for optimising your site for Google News
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When you republish content from another source, what should you do to maximise the SEO value?
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Having the right featured image to accompany your articles is an increasingly valuable SEO element, directly impacting the article's visibility in…
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Success in Top Stories is about more than just writing great headlines. The technology that delivers your articles to search engines is a large part of…
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Since its inception, Google's controversial web framework has divided opinion.
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What do I think 2022 will bring for SEO in the publishing world? I'll try my hand at five predictions for 2022 and beyond.
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In today's newsletter I want to talk about the main areas of focus for SEO in publishing, and how organisations can improve their internal SEO…
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Google's upcoming Page Experience update will introduce Core Web Vitals as ranking factors and remove the AMP requirement from mobile Top Stories.
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Since the manual Google News approval process was retired in December 2019, getting into Google News has been a murky and frustrating affair.
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John Shehata and I have teamed up to deliver the first online event dedicated exclusively to SEO for news and publishing, taking place on October 26 …
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